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������Ƶ’s leading tourism businesses will be honoured for their exceptional contributions to the industry at a prestigious celebration on Friday 21 March, at the Three Counties Showground.

Adding further excitement, the event will be hosted by Chris Bavin, TV presenter and food expert. Known for his charisma and passion for British produce, Chris will bring a dynamic energy to the ceremony, ensuring an unforgettable night for all attendees.

This year, the Midlands Air Ambulance Charity has been named as the official charity partner for the event. The organisation is responsible for funding and operating three air ambulance helicopters and a fleet of critical care cars serving the communities across the heart of England which includes ������Ƶ. A prize raffle will be drawn on the evening to help raise funds to support the charity’s lifesaving work.

Councillor Adam Kent, Cabinet Member with Responsibility for Economy and Skills at ������Ƶ County Council, said: “The Visit ������Ƶ Tourism Awards are always a highlight of the year, celebrating the outstanding businesses that make our county a fantastic destination for visitors. This year’s event promises to be even more special with the brilliant Chris Bavin as our host, bringing his energy and passion for British hospitality to the stage.”

“I’m also delighted that Midlands Air Ambulance Charity has been chosen as the official charity partner, a truly deserving organisation that provides lifesaving services across ������Ƶ and beyond. I look forward to an evening of celebration, recognising the hard work and dedication that make ������Ƶ’s tourism sector thrive.”

Wiktoria Jaworska, Corporate Partnerships Executive for Midlands Air Ambulance Charity, said: “We are delighted to be chosen as the charity partner for the ������Ƶ Tourism Awards. We are thankful for such fantastic support, which plays a vital role in keeping our service operating across the heart of England.”

The full list of categories and shortlisted businesses can be found on